I grew up with the standard women – targeted consumer philosophy: You can have anything your heart desires, if you can afford to buy it. If you want a perfect body, you can buy the right products (or the right procedures) in order to get it. Or, you can buy a gorgeous pair of high heel shoes that will make you look taller and slimmer. If are not feeling beautiful enough, you can buy a new lipstick, a new dress, a chocolate cake, a new pair of high heel shoes, and you will feel great again. If you feel sad, you can buy well, chocolate and shoes again and you will be happy as a clam!
I do understand that buying new shoes and chocolate is not the ultimate answer to everything especially if you want to publish a board game, but when a friend of mine threw it on the table, my woman’s over consuming brain instantly bit the hook: “You can always buy facebook likes and twitter followers for your page”!
The idea sounds fantastic at first glance! A google search comes up with amazing prices, something like 15$ for 1,000 likes or followers, which is a great deal of course. I am very skeptical when invited to like pages that have less than…don’t know, 180 likes I think…pages with less than 100 likes do not exist in my eyes, something must be wrong with them.… Buying the first 1,000 likes sounds great because it will give my page the initial boost it needs to come to full blown existence! After that it will be easy, people are more likely to trust a page that 1,000 people have already trusted! So, buying the first 1,000 likes is the first step towards building a colossal empire of facebook likes and becoming the female version of Richard Branson….Right?
Secondly, bots, zombies and fake accounts are very easily detected. And they are kind of funny if you observe them really close. And yes, twitter suspends them frequently. The idea of having a twitter account with fake followers makes me feel embarrassed as I think it leads directly to a complete loss of integrity and reputation in my real audiences’ eyes. In addition, having an inactive, fake audience gives your page no engagement at all: So what is the deal? Fake followers are not, neither will ever be, your audience. It is a total waste of time, money and integrity. Again, I will give you my verdict as an overconsuming woman, addicted to chocolate and shopping that I am: buying fake followers is like wearing a fake pair of Louboutins: It simply sucks!
Building and audience through communication and supporting community equals to building trust for your brand.
Building an audience is addictive: First thing I do when I wake up in the morning is to check my nadanull profile. I check in to my personal profile once – twice per day now, cause I really find more interest in my professional one and I love snuffing around with my new *friends*. I kind of know all of them personally now. I know their tastes, their favorite movies, their cats’ names. I visit profiles; I have real interactions, I unfriend people that I don’t like their attitude or posts (offensive sex & drug abuse is a guaranteed delete from my side).
Building a social profile is also schizophrenic: My nadanull profile (created about a month ago) is real, with real pictures of myself, my kitchen table, my cat. I also provide real information: my name, my studies, my work, my universities. I post my favorite songs every day, I post about things that I like; I have real conversations with all these strange new people. I have around 1,000 friends, a number rapidly growing every day. On the other hand, I have my personal profile, the one I use to connect with real people of my real life, which I only know in person. I have this profile for about 7 years. I only have 120 friends. I provide no information about me, nothing at all, I have a blurry profile picture of myself, and, I am there under an alias, cause I do not feel comfortable posting information about myself on social media! Weird, h?
Yes. I do invite people to like my page, especially if they invite me to like theirs too. But I reward them for this precious, unique and organic like by posting interesting and relevant content (something Dark and something Geeky) and, most importantly, by not spamming. I promise that I will offer you something really cool soon, have a little patience..!